SHHHOWERCAP PRESS RELEASE | 2015 LAUNCH — "The Outdated Shower Cap (Finally) Gets a Much Needed Re-invention"
SHHHOWERCAP PRESS RELEASE | 2015 LAUNCH — "The Outdated Shower Cap (Finally) Gets a Much Needed Re-invention"Jacquelyn De Jesu is an advertising art director living in Brooklyn, New York. She has had years of experience working on some of the world’s leading beauty brands and has created globally recognized campaigns for household names such as Olay, Clinique, and Suave. Being the daughter of a hairdresser, De Jesu grew up knowing that she shouldn’t shampoo every day. But, like most women her age, she didn’t even THINK about wearing a shower cap. They were ugly, noisy, uncomfortable, smelly, and on top of all that -- didn’t even work that well! However, both her mother and hairdresser told her she needed to start using one. This is a woman whose job was to prioritize beauty in things and chose even the most mundane of products based on their packaging. De Jesu quickly realized she was left with little to no viable options when it came to shower caps. So, like every millennial, her first stop was Google. She typed in “cute shower cap” “noiseless shower cap” “fancy shower cap” “fashionable shower cap” and just for giggles “cool shower cap” You could imagine, the results were eye opening. After wading through the resulting pages filled with sequins, flashy satin bows, rhinestones, plastic novelties like ice cream cones, sharks, frogs, strawberries, and (of course) tacky fabric prints in the classic Miss Muffett shape — she decided that she’d simply rather not buy one at all. And that is the moment when SHHHOWERCAP was born. SHHHOWERCAP is a complete re-invention of the shower cap that we all know.......and hate. Countless conversations and focus groups have informed exactly what it is that women hated about this outdated (but, necessary) beauty product. And a year and a half of development has been spent devoted to fixing the issues that DeJesu found bothered women most. In Jacquelyn’s opinion — truly great design is when form and function are in unison. So, it wasn’t enough that SHHHOWERCAP looked cool, it actually had to work better too.
SHHHOWERCAP’s patent pending design has a beautiful, turban inspired, modern silhouette. It is made from a premium nanotechnology (hydrophobic) fabric. This fabric is antibacterial, waterproof and water repellant, noise reducing, and machine washable in a cold cycle. SHHHOWERCAP’s launch line has four different fashion forward patterns and one solid which was chosen by fans and followers on Instagram and Facebook. The textiles are designed by Teva Livne, who works with some of the world's top fashion labels. Thom Browne, Tucker by Gaby Basora, and Opening Ceremony just to name a few. Functionally, SHHHOWERCAP has applied the technological advancements in performance/activewear and lingerie construction to create a seamless, waterproof, and comfortable cap. One of SHHHOWERCAP’s most notable features is the rubber grip on the inside band. This provides a secure fit without flattening an amazing blow out. SHHHOWERCAP fits all head sizes and hair sizes, which was important to De Jesu. She wanted to create a product that every woman of every age could feel comfortable in. Her creative vision was to design a turban collection with a strong visual point of view, but versatile enough that everyone had a “favorite” that spoke specifically to them. However, De Jesu's mission is much bigger than that. She set out to create a product that women could feel amazing in and a brand that women could feel great about supporting. SHHHOWERCAP believes that you should never feel less than 100% -- that your beauty products should make you feel beautiful, and that you should never keep anything around (a boyfriend, best friend, or product) that makes you feel like anything less than your best self.
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